5 Things You Need To Know About Starting An Online Business

Published: 05th February 2017
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The set up costs of starting an online business are considerably lower than starting a conventional business. You don't need to pay rent for a physical building, wages for staffing and buy expensive inventory and equipment. But is it all plain sailing? Here are 5 important facts you should know about starting an online business.

1. You Will Have To Sell Something.

It might sound obvious, but when you are starting an online business you will need something to sell. It can be a physical product that is actually delivered to somebody's front door or a digital product that the buyer downloads to their computer and can use as soon as they have purchased it. You can create your own product or you can sell somebody else's product and earn a commission on what you sell.

2. You Need To Be Enthusiastic About Your Business.

Whatever it is that you sell you need to be passionate about it. The business that you choose to be in should be something that you know you'll be interested in for a long time and be willing to accept that not everything will always go according to plan. If you're willing to quickly give it all up at the first hurdle your online business ideas will never become profitable.

3. You Must Solve A Problem Or Make Something Easier.

You must have a clear focus on your target market and how your product or service will benefit them, resolve a problem for them or make their life easier. Before you commit time, resources or money in a product or service make sure that someone wants it!

4. You Will Need To Automate Some Tasks.

Your online business can run 24/7 but this doesn't mean that you have to sit in front of your computer continuously. There are many different software programs that will do various jobs for you. The first piece of software to take into consideration is an email autoresponder. It enables you to immediately respond to enquires at any time of the day or night, bring in new customers, keep and build relationships with current ones and up-sell or cross-sell your products and services.

5. You Will Need To Build A Customer List.

If you ask any successful online business owner what they think is the most important aspect of online business, he or she will always talk about building a list of customers. The reason is that when somebody visits your website or sales pages it is unlikely that they will buy from you immediately. For that reason, when you obtain their email address, usually in return for something of value for free (like and ebook, report or video), you can stay in contact with them via email. Statistically, a potential customer has to see your messages 7 times before they will make a purchase.


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Regardless of your age, education, technical skills or qualifications there are no specific requirements if you want to start your own online business. If you can send an email you can do it. To get free access to the best online business training series from the world’s first digital marketing academy, specifically created for entrepreneurs who want to build their own online business, click here now.

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